Top 8 Things I GUARANTEE Will Help You Lose Weight–NOW!!

Consider these facts–some of them may surprise you:
  • Percent of adults age 20 years and over who are overweight or obese: 69.2%.  That’s roughly 217 Million people.
  • scaleWeight loss is a $20 BILLION industry in the United States.
  • The number of people on diets in the United States is 108 million. Dieters typically make four to five attempts per year.
  • 85% of customers consuming weight loss products are female.
  • 220,000 people had Bariatric surgery in the United States in 2009. (This surgery reduces the size of the stomach and KILLS 1 in 50 patients.)
  • The amount of money celebrity endorsers earn on average to lose weight is $33,000 PER POUND LOST.
Yet, one of the most surprising points about weight loss is how simple it is to do. HOWEVER…
…simple is not easy.
In other words, while the physiological principles involved in losing fat are not complicated in theory, in the real world of actually DOING it, the steps involved are more than likely to meet with resistance and/or failure according to statistics.
That’s because, human beings are creatures of habit and we HATE change. In fact, while most people think the most common fears are the fears of death or public speaking, in actuality, what these, as well as ALL fears have as their common denominator, is the fear of CHANGE.
So, if your fear of changing your lifestyle and HABITS is too great, the only way you will accomplish the change in appearance that comes with weight loss is probably going to be by using some pharmacological diet drug or “miracle” drink that magically turns fat into muscle.
If however, you are truly ready to face the changes that a thinner you requires, the following 8 rules are all you need to adhere to for the formation of a new, healthier, leaner, you. (Yeah, I know its usually a Top Ten list, but we get things done a lot quicker here at SFC!)
What’s even better, as a reward for following these steps, in addition to losing weight you will also:
  • Improve cardiovascular health and drop your blood pressure
  • Improve blood sugar and diabetic or pre-diabetic symptoms
  • Reduce your risks of cancer and neurodegenerative diseases
  • Improve skin health
  • Have more energy
  • Improve mental clarity

***8 Steps to GUARANTEED Weight Loss***

1) Eliminate (reduce drastically) your intake of high carb, insulin-spiking foods (breads, pasta, cereal, potatoes, white refined rice, fruit juice, soda, candy, desserts, etc.) Work with a nutrition professional to develop a plan that is customized for YOU and shows you how to be successful reducing these insulin spiking foods.

2) Replace those processed and refined foods with high amounts of quality protein (whey protein, grass fed-beef, responsibly raised poultry, and fish.

3) Strengthen insulin reception with nutritional techniques like carb cycling, Intermittent Fasting, and supplementation. Again, work with a nutrition professional to use these techniques effectively and safely.

4) Ingest lots of unprocessed and essential fatty acid (EFA) rich oils, preferably unheated (Coconut, olive, macadamia nut, grass-fed butter).

5) The majority of your calories should come from veggies–all types and colors. I recently read daily intake should be one pound of veggies for every 50 pounds of body weight. Steam veggies, or bake them with oils and Celtic sea salt. Create veggies snacks. Consider juicing as an effective way of consuming high amounts of beneficial phyto-nutrients.

6) Be wary of food allergens. What are they? While more than 160 foods can cause allergic reactions in people with food allergies, the law identifies the eight most common allergenic foods. These foods account for 90 percent of food allergic reactions, and are the food sources from which many other ingredients are derived.

The eight foods identified are:
  1. Milk
  2. Eggs
  3. Fish (e.g., bass, flounder, cod)
  4. Crustacean shellfish (e.g. crab, lobster, shrimp)
  5. Tree nuts (e.g., almonds, walnuts, pecans)
  6. Peanuts
  7. Wheat
  8. Soybeans

These eight foods, and any ingredient that contains protein derived from one or more of them, are designated as “major food allergens” by FALCPA. (Sorry, forgot what that stands for. Federal Association of blah, blah, blah…?)

7) Ingest stomach “stretching”, fluids and fiber with all meals. Drink copious amounts of water throughout the day. Many times we eat when all we really need is water. Learn to distinguish hunger from thirst! A good rule to follow is… say it with me, “Drink at least one half your bodyweight in ounces every day.”

8) There are two kinds of eating. 1) Eating to live, and 2) living to eat. Eating to live rarely occurs. The large majority of caloric intake is not based on need but rather on social and psychological/emotional requirements. Eat when hungry and DO NOT EAT when not hungry (or because of social, habit, taste, fun, boredom, etc.)  And don’t forget, daily nutritional supplementation can significantly reduce the amount of eating you have to do.

If you have the weight to lose and you follow these 8 simple (not easy!) steps, you will drop pounds. I GUARANTEE! Work with a fitness professional, develop a plan, and take action–Simple!

Is This Deadly Killer In Your Home Already!

MSG is used to induce obesity in lab rats.

MSG is used to induce obesity in lab rats.

What is MSG? MSG, or monosodium glutamate, is a processed food additive. It is an extremely dangerous neurotoxin (excitotoxin) that shrivels and kills brain cells in the hypothalamus and has been linked to migraines, seizures, ADD/ADHD, heart palpitations, tremors, and MANY other symptoms that can even be fatal. Reactions to MSG are dose related, i.e., some people react to even very small amounts. MSG-induced reactions may occur immediately after ingestion or after as much as 48 hours. The time lapse between ingestion and reaction is typically the same each time for a particular individual who ingests an amount of MSG that exceeds his or her individual tolerance level.What is the hypothalamus?

The hypothalamus is a portion of the brain, located just above the brain stem, roughly the size of an almond. Though small, it’s incredibly important as it is responsible for certain metabolic processes and other activities of the autonomic nervous system. The hypothalamus controls body temperature, hunger, thirst, fatigue, sleep, and circadian cycles.

What is an excitotoxin?

An excitotoxin is a chemical that causes a brain cell to become overexcited and fire uncontrollably, leading to cell death. MSG (and other excitotoxins like aspartame) have the potential for inflicting permanent damage to the brain and nervous system. These chemicals also cross the placental barrier, harming the brains of unborn children.
MSG is a popular food additive due to its addictive nature.

MSG is a popular food additive due to its addictive nature.

So, just avoid MSG and Aspartame, right?

That would be easy if MSG didn’t have over FORTY different names it is hidden under on food labels. So even if it says MSG-free on the label, it still has MSG in it if it contains any of the following ingredients (from


Glutamic acid (E 620)2, Glutamate (E 620)

Monosodium glutamate (E 621)

Monopotassium glutamate (E 622)

Calcium glutamate (E 623)

Monoammonium glutamate (E 624)

Magnesium glutamate (E 625)

Natrium glutamate

Yeast extract

Anything “hydrolyzed”

Any “hydrolyzed protein”

Calcium caseinate, Sodium caseinate

Yeast food, Yeast nutrient

Autolyzed yeast


Textured protein

Soy protein, soy protein concentrate

Soy protein isolate

Whey protein, whey protein concentrate

Whey protein isolate

Anything “…protein”




Carrageenan (E 407)

Bouillon and broth


Any “flavors” or “flavoring”


Citric acid, Citrate (E 330)

Anything “ultra-pasteurized”

Barley malt

Pectin (E 440)


Anything “enzyme modified”

Anything containing “enzymes”

Malt extract

Soy sauce

Soy sauce extract

Anything “protein fortified”

Anything “fermented”



Disodium 5’-guanylate (E 627)

Disodium 5’-inosinate (E-631)

Disodium 5′-ribonucleotides (E 635)

Drinks, candy, and chewing gum are potential sources of hidden MSG and/or aspartame, neotame. and AminoSweet (the new name for aspartame). Aspartic acid, found in neotame, aspartame (NutraSweet), and AminoSweet, ordinarily causes MSG type reactions in MSG sensitive people. (It would appear that calling aspartame “AminoSweet” is industry’s method of choice for hiding aspartame.) We have not seen Neotame used widely in the United States.

The real kicker is, by food industry definition, all MSG is “naturally occurring.”  Natural doesn’t mean “safe.” Natural only means that the ingredient started out in nature, like arsenic and hydrochloric acid.

The good news is… by following one simple rule, you can avoid 99% of the MSG in our food. Want to know what that one simple rule is? Message me on our Scott Sutherlin Fitness Facebook page!

Glutathione: A Must-Have in Your Fitness Program

During my 25 years in the fitness industry, I’ve used or researched many nutritional products claiming to improve athletic performance or improve overall health. I’ve been pitched every N.B.T. (Next Big Thing) that’s come along. What I’ve found is that very few actually do anything at all. Usually the science behind the product is non-existent or dubious at best or it’s done in uncontrolled environments by researchers who frequently have a financial stake in the results.

Occasionaly, products do actually provide beneficial, yet unnoticeable results. Often times, those results can be substantiated through blood tests. Protandim is one of those products. Some people may not have chronic conditions significant enough to feel much of a difference while on Protandim, but studies performed by major universities and research institutes confirm that Protandim lowers oxidative stress and up-regulates a number of cellular activities like increased Glutathione production. Search “Protandim” on and you’ll find 14 peer-reviewed clinical research studies that clearly show the powerful effects of Nrf2 activation on the body’s cellular activity, including a study that shows Protandim increased the body’s production of Glutathione by 300%.

GlutathioneOne of the side-effects of exercise is an increased need for Glutathione. During a workout, increased oxygen consumption produces more free radicals. Our body then uses its existing antioxidant supply to neutralize these free radicals. One study showed that 90 minutes of strenuous exercise can lead to a 60% depletion of Glutathione.

If the body doesn’t have enough Glutathione, we will experience muscle fatigue, decreased athletic performance, longer recovery times, and we become more susceptible to injury. However, by increasing our body’s Glutathione levels, we reduce our recovery times and give our muscles an increased energy reserve to draw from. Keep in mind, muscle repair is energy intensive. The more energy our bodies can create, the greater our ability to repair damage. Unfortunately, Glutathione cannot be ingested orally as it is destroyed by the digestive system. The key is to activate our body’s natural production of Glutathione.

The benefits of increasing Glutathione levels for all athletes, professional or weekend warriors, are:

  • A rapid increase in energy
  • Increased stamina and endurance
  • Reduced muscle fatigue and exhaustion
  • Improved cardiovascular function
  • Reduced lactic acid production
  • Improved recovery time
  • Strengthens the immune system
  • Protects your body from injury
  • Reduced inflammation
  • Promotes muscle growth
  • Dramatically improves athletic performance
  • Accelerates the healing process

For those that want a real competitive edge over the competition or those that want to see dramatic gains in their fitness programs; supplementing with a Glutathione-boosting supplement is a wise choice. Not only do I take Protandim daily, but I recommend it to all of my clients. I’ve seen impressive results ranging from shortened recovery times, to relief from joint pain, and even relief from chronic conditions like MS, arthritis, Asthma, and Alzheimer’s. Do your research on Nrf2 activation and determine for yourself why Protandim should be in your daily supplement regimine.

Yours in health,

Scott Sutherlin, NETA-CPT, CSN

P.S. – If you don’t believe me, watch Dr. Oz’s segment on the importance of Glutathione… everyone trusts Dr. Oz, right?!

How to Undo the Damage Done Over Thanksgiving Weekend in Only TWO Days!

Okay, so I’m only two days into the Thanksgiving weekend but I’ve eaten two week’s worth of calories! Time to start planning a way to undo the damage and I want to share my game plan with you.

First, in order to survive a weekend like this, you have to be eating cleanly the rest of the time. Your eating habits don’t have to be perfect. Strive to eat right 85% of the time and you’ll be able to enjoy the OCCASIONAL binge.

Since you’ve probably ingested 3-5x’s your normal daily calories, you need to balance out the excessive caloric intake. The key to a quick recovery is having a plan that allows your body to burn the extra “fuel” you’ve ingested and resets your bodies alkalinity levels. Here’s my blueprint on how to do that in just two days:


DAY ONEFasting plus Rehydration

Time to give your Lower gastro-intestinal tract a break! You’re going to fast from when you wake up to when you go to sleep. (If you are currently on an I.F. program, stick to your dinner-to-dinner fasting schedule.) This will also give your body a chance to use up the extra calories you’ve already ingested as fuel for the day.

All you’ll intake is water with lemon. NO COFFEE! Green tea is acceptable but coffee is acidic and we’re trying to alkalize your body. Remember, the minimum goal for the day is one-half your bodyweight in ounces of water.


DAY TWOMeat-Free Fast

Today you’ll slowly add food back into the equation utilizing vegetables and protein powder at first, then lean, clean, protein at the end of the day.

Start the day with a “Green Alkalinity” shake. If you already have a complete greens type of supplement you use, simply add it to this recipe. Otherwise, this recipe alone will get the job done. Keep drinking that lemon water all day!

-1 large handful of kale

– 1 large handful of spinach

-1-2 stocks of celery – chopped

-1 tsp of Organic Lemon Juice

-1 cup of Water Or Coconut Water or Unsweetnened Almond Milk

-1 scoop of Protein Powder

-1 tbsp Chai Seeds (optional)

-1 tbsp Unrefined Organic Coconut Oil

*Blend all of the ingredients above and drink

Have a small serving of Greek Yogurt and a second alkalinity shake at lunch.

Then for dinner, make it lean & green. Enjoy some of that left-over turkey (or chicken, pork, beef, etc…) and a large portion (over 1/2 your plate) of vegetables. (Green bean casserole does NOT count as a serving of veggies! Steamed veggies are what we’re eating here.)

Then get back on track the next day with your normal eating routine. Again, the key to surviving a weekend like this is to be doing the right things the other 85% of the week.

Some of you will think this is too drastic for you. Fine. Some of you will say, there’s no way you can go 24 hours without eating. Fine. Don’t do it. But do me a favor and quit complaining about the results you don’t get from the work you don’t do.

For those of you who don’t like that bloated feeling; who don’t like the sluggish, lethargic, dull feeling a weekend of binge eating and drinking causes, then this plan is just what you need to go on with your week feeling guilt-free for your indulgences.

Now, I think there’s some left-over sweet potato pie in the fridge. Sweet potato’s are healthy right?

Improving Health & Athletic Performance With Vitamin D

Vitamin D is an often overlooked nutritional element in athletic achievement, a sleeper nutrient, says John Anderson, a professor emeritus of nutrition at the University of North Carolina regarding Vitamin D and athletic performance. Vitamin D once was thought to be primarily involved in bone development. But a growing body of research suggests that it’s vital in multiple different bodily functions, including allowing body cells to utilize calcium (which is essential for cell metabolism), muscle fibers to develop and grow normally, and the immune system to function properly. Almost every cell in the body has receptors for Vitamin D, Anderson says. It can up-regulate and down-regulate hundreds, maybe even thousands of genes. D. Enette Larson-Meyer, an assistant professor in the Department of Family and Consumer Sciences at the University of Wyoming says we’re only at the start of understanding how important it is.

But many of us, it seems, no matter how active and scrupulous we are about health, don’t get enough Vitamin D. Nowadays, many people aren’t going outside very much and most of us assiduously apply sunscreen and take other precautions when we do.

Meanwhile, dietary sources of Vitamin D are meager. Cod-liver oil provides a whopping dose. But a glass of fortified milk provides a fraction of what scientists now think we need per day. A study published online in the journal Pediatrics in 2009 concluded that more than 60 percent of American children, or almost 51 million kids, have insufficient levels of Vitamin D and another 9 percent, or 7.6 million children, are clinically deficient, a serious condition. Cases of childhood rickets, a bone disease caused by lack of Vitamin D, have been rising in the U.S. in recent years.

Although few studies have looked closely at the issue of Vitamin D and athletic performance, those that have are suggestive. A series of studies undertaken decades ago in Russia and Germany, for instance, hint that the Eastern Bloc nations may have depended in part on sunlamps and Vitamin D to produce their well-muscled and world-beating athletes. In one of the studies, four Russian sprinters were doused with artificial, ultraviolet light. Another group wasn’t. Both trained identically for the 100-meter dash. The control group lowered their sprint times by 1.7 percent; the radiated runners, by comparison, improved by an impressive 7.4 percent.

More recently, when researchers tested the vertical jumping ability of a small group of adolescent athletes, Larson-Meyer says, they found that those who had the lowest levels of Vitamin D tended not to jump as high, intimating that too little of the nutrient may impair muscle power. Low levels might also contribute to sports injuries, in part because Vitamin D is so important for bone and muscle health. In a Creighton University study of female naval recruits, stress fractures were reduced significantly after the women started taking supplements of Vitamin D and calcium.

Recent studies have shown that, among athletes who train outside year-round, maximal oxygen intake tends to be highest in late summer. The athletes, in other words, are fittest in August, when ultraviolet radiation from the sun is near its zenith. They often then experience an abrupt drop in maximal oxygen intake, beginning as early as September, even though they continue to train just as hard. This decline coincides with the autumnal lengthening of the angle of sunlight. Less ultraviolet radiation reaches the earth and, apparently, sports performance suffers.

Can Vitamin D Improve Athletic Performance?

If you are vitamin D deficient, the medical literature indicates that the right amount of vitamin D will make you faster, stronger, improve your balance and timing, etc. How much it will improve your athletic ability depends on how deficient you are to begin with. How good an athlete you will be depends on your innate ability, training, and dedication.

However, peak athletic performance also depends upon the neuromuscular cells in your body and brain having unfettered access to activated vitamin D. How much activated vitamin D is available to your brain, muscle, and nerves depends on the amount of 25-hydroxyvitamin D in your residual stores. In turn, how much 25-hydroxyvitamin D is in your residual stores depends on how much vitamin D you put in your mouth or how often you expose your skin to UVB light.

For more information on the best sources of Vitamin D, how to effectively add Vitamin D to your nutrition regimen, or on how to design your fitness program to maximize Vitamin D’s benefits contact me at

Could Your Thyroid Be Why You Are Not Feeling Well?

According to the American Academy of Clinical Endocrinologists (AACE), there are 27 million people in this country with thyroid conditions and only half (13 million) are diagnosed. That makes thyroid conditions the #1 under-diagnosed condition types in the United States.

Perhaps you are one of the 13 million people in this country that go to your doctor with sudden weight gain, fatigue, hot flashes, infertility, depression, or some other unexplained symptom and ask about your thyroid. They send you out for blood work that comes back normal. Some experts estimate that more than 80% of Americans have a thyroid condition and are not diagnosed properly. The truth is you can go 20-30 years with symptoms before your blood work is abnormal. Finally, when it becomes abnormal, your doctor will put you on thyroid replacement hormones for the rest of your life. Is there another answer? Read on…


I will make this as simple as I can: most doctors think the problem is just in the thyroid when most of the time it is not. The reason for this is because thyroid conditions most often occur because of a problem somewhere other than the thyroid gland itself.

Thyroid hormone levels of TSH, T3, and T4 can appear normal. I give my patients 2 reasons for this phenomenon…

1. T4 doesn’t convert to the active hormone T3.
2. Active T3 can’t be used in the cell because its receptors on the cell are blunted.

Let’s start with the first reason. T4 hormone must be converted to T3 active hormone; if this conversion does not take place or is shunted into another direction (as in times of stress), then the message to the cell will never get through. ONLY active T3 can be used in the cell. T4 is the stored hormone and not active in the cell and therefore, must be converted to T3. The hormone most doctors give as a replacement hormone once they realize you do in fact have a thyroid problem is T4. Therefore, if you are not making the conversion your blood work will look normal and you still don’t feel well.

The conversion takes place in the liver. If your liver is stressed, then the conversion may not take place. Has your doctor even considered your liver in your thyroid program? I doubt it. The point I am trying to make is that your blood work will look normal because the pituitary gland in your brain is signaled off all the T4 in your system and tells the thyroid that all is well. Your blood work is normal, but you are not. Your weight keeps increasing and your energy keeps decreasing, but your doctor keeps insisting you are fine. Once again…


…such as Thyroxin or Synthroid (which are both T4) must make the conversion to T3, and if this is not successful your blood work will look fine but you will still have symptoms. Normal TSH levels do not mean your body is normal and healthy.

What I believe to be the greatest reason for T4 not converting to T3 active hormone is stress. The body doesn’t know the difference between physical, chemical, or emotional stress. The physiology is all the same in how your body adapts to any of these stressors. Under times of stress, the body conserves energy to survive. Survival is ALWAYS the body’s first and most basic priority. It will stop you flat and lay you on your back, leaving you completely energy depleted in order to survive if that is what is required. Think of the last time you had the flu. The flu is a short-term stress that requires a significant amount of your body’s energy to heal from. You were laid up by your body’s own innate intelligence in order to adapt to the temporary stress. During this time your body takes T4 hormone and converts it into something called reverse T3 (rT3). Instead of converting it into T3, it makes the mirror image of it called rT3. rT3’s role in times of stress is to bind to the T3 receptor on the cell and block the T3 from getting its message to the cell for energy. This, in turn, conserves the energy so that it can be used to fight the infection. The problem occurs when the stress becomes chronic rather than acute, for example a long-term emotional stress like the death of a loved one or a stressful relationship. A toxic chemical stress can cause the same reaction. Regardless of the stress, the body will continue in this energy-robbing/life-saving mode. Instead of producing active T3, it will continue to shunt the T4 to produce rT3 blocking your own T3 hormone. This is what we call rT3 dominance. Even after the stress is removed, the body can remain in rT3 dominance where once again, the blood work appears normal but you feel anything but. Has your doctor looked at the ratio of Free T3 to rT3? This time, I SERIOUSLY doubt it. However, similar to cholesterol, this is more important than the normal ranges themselves. Has he or she considered your ADRENAL GLANDS and Adrenal Fatigue for your ability or inability to adapt to stress?


Active T3 cannot be used in the cell because the receptors to the T3 on the cell are blunted. An important point that I teach is that hormone problems are not necessarily problems with hormones themselves, but rather the receptor to the hormone. Similar to Type II Diabetes, where the diabetic has plenty of insulin but the receptors to the insulin are blunted and unable to “hear” the message in order to allow the glucose in the cell, and therefore the glucose cannot get into the cell to produce energy. That condition is referred to as insulin resistance (meaning the cell is “resistant” to the hormone insulin). T3 resistance works the same way. It is like having plenty of gasoline but not being able to get it into your car. Your cells are literally starving for T3, however, due to the feedback mechanism, the pituitary gland in the brain gets a message that there is adequate T3 and signals the thyroid that everything is ok and therefore your blood work will be normal. As previously stated, it typically takes years before the innate intelligence will start to produce more TSH to produce more T4 and T3 in an effort to increase cellular energy.

Most doctors simply address the thyroid without an understanding of the distant cell’s ability to receive the message. Hormone resistance is a massive epidemic driven by cellular inflammation. The fact that hypothyroidism, as well as diabetes and other hormonal conditions, is approaching unprecedented numbers in this country is evidence that we are not understanding what the true cause is.

If your doctor is not addressing the main causes of cellular inflammation, and therefore hormone resistance, you will spend the rest of your life on medication and chasing symptoms.

Yet one more reason why the Gold Standard TSH Levels are wrong

Finally, It is estimated that 80% of thyroid conditions are autoimmune related. Most of these conditions also go undiagnosed, because most doctors do not run the correct blood work to check for autoimmune hypothyroid. You may be asking yourself why that is. The answer is very simple: their treatment is the same, whether you are hypothyroid or autoimmune hypothyroid. Therefore, since the treatment is the same in either case, there is no need to run the blood work. The fact is most doctors give T4 replacement hormone, which does very little if anything, for the autoimmune type of hypothyroid. The success of treatment will be deceiving because the T4 hormone will make your blood work appear normal. The replacement hormone T4 will push your TSH levels to normal. As a matter a fact, TSH levels are the gauge that doctors use to tell you that you should be feeling better. TSH levels are considered the “gold standard” for thyroid testing. The truth is there is not one study that shows that normal TSH levels have ANYTHING to do with normal thyroid function.

How many people are being treated for thyroid conditions with replacement hormones and yet still suffering with a multitude of unexplainable symptoms? Unfortunately, this is true for so many because the doctor points to their “normal” blood work, and therefore the “success” of the medication. Before 1971, we treated the patient; today, sadly, we treat the lab results.

If you are a person who cannot convert T4 to T3 (the majority of replacement hormone is T4), and would therefore not be converting it to T3 and receiving its benefit, OR if your cells can’t “hear” the hormone (hormone resistance), taking the medication and still having symptoms will be the obvious outcome. By no means am I suggesting anyone come off of their medication. That is between you and your doctor. I am, however, pleading with you to do your homework. The truth is out there and when you see it, you will be angry that more don’t understand.
If you remove the cause, the body can heal, but the proper tests must be done for success.

If you want more information on how to effectively treat Thyroid disorders NATURALLY, contact me at

Are You a Finisher?

You know the guy. Full of ideas. Big ideas. Take-the-world-by-storm-and-make-millions ideas. He’s going to launch an internet company and run a triathlon. He’s going to lose 30 pounds and write a screenplay. Or he’s going to ask out the hottie in the I.T. department.

He might sketch out some business ideas or print up some business cards. He might start working out and doing some morning cardio. He might change his eating habits and even lose a few pounds. He might come up with a title for the screenplay. And he might have the nerve to say hi to the looker in I.T.

Months later…he’s still in the same dead end job. He’s stopped running and working out altogether. He’s getting soft around the middle. The screenplay is still just a title on a page.  And the I.T. hottie has moved on.

This guy is a classic Starter and unfortunately there are a lot of people like him out there.

Starters are great at the gun, but they never finish the race.

They’re talkers, not doers.

They’re creative thinkers who couldn’t turn their thoughts into anything tangible, workable, or sellable—in other words, anything real—even if the prize was a million dollars or a date with Selma Hayek or Ryan Reynolds.

There are plenty of reasons Starters can’t finish. Often their ideas sound good but fall apart because they haven’t thought through the realities.

I’m not trying to be mean or to diminish anyone’s dream, but it’s hard out here. It’s hard for anyone to transform an idea into reality. And if they don’t get a dose of reality, someone will surely let them have it.

It happens. It happens every day.

Now, some Starters are Finishers.

They take their idea or goal, assess its viability, do their research, determine whether they need help, then pursue it like Batman pursues the Joker—relentlessly.

Anyone can be a Starter. You want to be a Finisher.

How? Start small. Use an achievable idea. (I’ll drink half my bodyweight in ounces of water today.) Make it happen. Finish it.

Next, come up with a bigger idea. (I’ll reduce my bodyfat by 5%.) Recruit help if necessary. Even Batman had Robin the Boy Wonder. Now make it happen. Finish it.

Soon you’ll be exploding out of the blocks and powering across the finish line with your Big Idea.

Be a Finisher. Be a winner.